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We tag content, devices and our belongings. Tagging is ubiquitous today, in early 2022, but it wasn’t always the case.

Stepping back into history, the late 1990s and early 2000s saw the unsavory side of competitive intelligence in Silicon Valley, with companies having their trash dumpsters siphoned for useful information, pretext calling to elicit inside information, and the wholesale theft of electronic devices. Stories ad infinitum exist of teams finishing an engineering meeting and heading down to Chevy’s for dinner and putting their laptops in the trunk of the vehicle and heading into the eatery, only to find the trunk had been jacked and all the laptops missing. Same at the local sports fields, parents would arrive, throw their bag/device into the trunk only to find it gone when they returned. Such was the frequency both the San Jose and Milpitas police began placing signage in shopping centers reminding individuals to take their belongings with them.

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