Will your company’s decision and position on the Russian invasion of Ukraine or their continued presence in the Russian market (or exit from this market) carry with it the prospect of retaliation? The answer, unfortunately, is yes. Decisions, even to decide to do nothing and straddle the fence, carry consequences. Even if the consequences are wrong-headed, unjust and unwarranted, individuals, governments and organizations will make their own interpretations.
I’ve spoken to the disruption in supply chains, to threading the needle on exiting or not exiting the Russian market due to Russia’s invasion of Ukraine. In addition, the U.S. government’s effort at outreach to ensure companies have the opportunity to digest and implement advisories being issued by CISA has reached a new level of both urgency and frequency.
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