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Akamai is rolling out a new service designed to provide automated detection, investigation and even takedown services for businesses looking to protect their online reputations from digital criminals and phishing campaigns.

The basic concept of the new service, launched at RSA Conference in San Francisco today, is simple — Akamai, via its large array of global points of presence, monitors vast volumes of traffic, looking for indicators of intellectual property or client resources being misused, like corporate branding or certificates being used from IPs that aren’t associated with that company.

Akamai said that it can use that intelligence to detect brand abuse “often, before an attack campaign launches,” according to its official announcement.

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