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As digital transactions with customers, employees, suppliers, and other stakeholders grow, digital trustworthiness is set to become one of the most important enterprise-wide initiatives with the biggest potential impact (both negative and positive), even though it often has the smallest budget allocation.

“Organizations are focusing on security and privacy, but if your customers don’t trust you, they will go elsewhere,” says Mark Thomas president of Escoute Consulting, which specializes in compliance. This view is borne out in a 2022 DigiCert digital trust survey that found 84% of customers would consider switching if they lost trust in a company.

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