Aiming to reduce affiliate fraud and mitigate privacy risks, web and internet security company Akamai has released Audience Hijacking Protector, a cloud-based solution designed to minimize in-browser marketing frauds by blocking unwanted redirections like unauthorized ads and pop-ups.
Promising protection from possible revenue loss and disrupted customer experiences, the new hijacking protector, generally available now, offer features to defend against unwanted redirection of customers to competing and malicious websites.
“The browser is often an ignored area for application behavior control,” says Patrick Sullivan, CTO of security strategy at Akamai. “But in-browser protections are a key area for effective business and security controls. Audience Hijacking Protector gathers unique data that generates actionable insights to maximize revenue opportunities and minimize fraud.”
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