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Scammers were able to convince YouTube that other peoples’ music was their own. They successfully stole $23 million before they were caught.
No one knows how common this scam is, and how much money total is being stolen in this way. Presumably this is not an uncommon fraud.
While the size of the heist and the breadth of the scheme may be very unique, it’s certainly a situation that many YouTube content creators have faced before. YouTube’s Content ID system, meant to help creators, has been weaponized by bad faith actors in order to make money off content that isn’t theirs. While some false claims are just mistakes caused by automated systems, the MediaMuv case is a perfect example of how fraudsters are also purposefully taking advantage of digital copyright rules.
YouTube attempts to be cautious with who it provides CMS and Content ID tool access because of how powerful these systems are. As a result, independent creators and artists cannot check for these false copyright claims nor do they have the power to directly act on them. They need to go through a digital rights management company that does have access. And it seems like thieves are doing the same, falsifying documents to gain access to these YouTube tools through these third parties that are “trusted” with these tools by YouTube.
