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MongoDB CISO Lena Smart wants to make a good impression on prospective employees.

So she’s attentive to what goes into the ads she posts when seeking to hire.

“I think people forget that these are the first introductions that many candidates have to their companies, and first impressions matter,” she says.

That may matter more today than ever before, given how much movement there is in the labor market overall and, more specifically, how fierce competition is for cybersecurity talent.

Of course, writing a compelling job posting isn’t an exact science, but Smart seems to have a knack for it. Even in this employee-driven market, one of her recent openings attracted 1,000 applicants.

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