Yearly Archives: 2024

News

Facial Scanning by Burger King in Brazil

Read Time:31 Second

In 2000, I wrote: “If McDonald’s offered three free Big Macs for a DNA sample, there would be lines around the block.”

Burger King in Brazil is almost there, offering discounts in exchange for a facial scan. From a marketing video:

“At the end of the year, it’s Friday every day, and the hangover kicks in,” a vaguely robotic voice says as images of cheeseburgers glitch in and out over fake computer code. “BK presents Hangover Whopper, a technology that scans your hangover level and offers a discount on the ideal combo to help combat it.” The stunt runs until January 2nd.

Read More

News

Social engineering attacks: Real-life examples and how to avoid them

Read Time:3 Minute, 16 Second

The content of this post is solely the responsibility of the author.  AT&T does not adopt or endorse any of the views, positions, or information provided by the author in this article. 

In the ever-evolving landscape of cybersecurity threats, social engineering remains a potent and insidious method employed by cybercriminals. Unlike traditional hacking techniques that exploit software vulnerabilities, social engineering manipulates human psychology to gain unauthorized access to sensitive information. In this article, we will delve into various social engineering tactics, highlighting real-life examples, and offering guidance on how to recognize and avoid falling victim to these deceptive schemes.

Understanding social engineering

Social engineering is an umbrella term encompassing a range of techniques used to exploit human behaviour. Attackers leverage psychological manipulation to trick individuals into divulging confidential information, clicking on malicious links, or performing actions that compromise security. The following are common social engineering tactics:

1. Phishing attacks:

Real-life example: An employee receives an email purportedly from their company’s IT department, requesting login credentials for a system upgrade.

Guidance: Verify the legitimacy of such emails by contacting the IT department through official channels.

2. Pretexting:

Real-life example: A scammer poses as a co-worker, claiming to need sensitive information urgently for a project.

Guidance: Always verify requests for sensitive information directly with the person involved using trusted communication channels.

3. Baiting:

Real-life example: Malicious software disguised as a free software download is offered, enticing users to compromise their systems.

Guidance: Avoid downloading files or clicking on links from untrusted sources, and use reputable security software.

4. Quizzes and surveys:

Real-life example: Individuals are tricked into taking quizzes that ask for personal information, which is then used for malicious purposes.

Guidance: Be cautious about sharing personal details online, especially in response to unsolicited quizzes or surveys.

5. Impersonation:

Real-life example: A fraudster poses as a tech support agent, convincing the victim to provide remote access to their computer.

Guidance: Verify the identity of anyone claiming to represent a legitimate organization, especially if unsolicited.

Recognizing social engineering attacks

Recognizing social engineering attacks is crucial for thwarting cyber threats. Here are key indicators that can help individuals identify potential scams:

Urgency and pressure: Attackers often create a sense of urgency to prompt impulsive actions. Be skeptical of requests that demand immediate responses.

Unsolicited communications: Be wary of unexpected emails, messages, or calls, especially if they request sensitive information or prompt you to click on links.

Unusual requests: Any request for sensitive information, such as passwords or financial details, should be treated with suspicion, especially if it deviates from normal procedures.

Mismatched URLs: Hover over links to reveal the actual destination. Verify that the URL matches the purported source, and look for subtle misspellings or variations.

How to avoid falling victim

Protecting oneself from social engineering requires a combination of vigilance, skepticism, and proactive measures:

Employee training programs:

Conduct regular training sessions to educate employees about social engineering tactics, emphasizing the importance of verifying requests for sensitive information.

Multi-factor authentication (MFA):

Implement MFA to add an extra layer of security, even if login credentials are compromised.

Security awareness campaigns:

Launch awareness campaigns that showcase real-life examples of social engineering attacks and provide practical tips for recognizing and avoiding them.

Regular security audits:

Conduct routine security audits to identify and address vulnerabilities, ensuring that employees remain vigilant against evolving threats.

Use reliable security software:

Employ reputable antivirus and anti-malware software to detect and block social engineering attempts.

Verify suspicious communications:

If in doubt, independently verify requests for sensitive information by contacting the purported sender through official channels.

By staying informed, adopting a skeptical mindset, and implementing robust cybersecurity practices, individuals and organizations can significantly reduce the risk of falling victim to social engineering attacks. As cyber threats continue to evolve, maintaining a proactive and vigilant approach is paramount to safeguarding sensitive information and maintaining digital security.

Read More