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I often joke about how I wish I could wrap up my kids in cotton wool to protect them from all the challenges of the real world. When they were little, I would have loved to protect them from some of the trickier kids in the playground. But as they got older, it was all about the internet and of course, alcohol, drugs and fast cars!

Unfortunately, I don’t have solutions for all of the above parenting challenges but with over 12 years of experience as Cybermum, I know a thing or two about keeping kids safe online.

Online Safety – Whose Responsibility Is It?

The CEOs of the world’s largest social media platforms were recently summoned to a Senate Judicial Committee hearing in Washington. The Kids Online Safety Act (KOSA) is still being heavily debated and representatives from Meta, Discord, TikTok, Snap and X, the company formerly known as Twitter, were invited to participate in the hearing. Designed to regulate social media and better protect children, the proposed bill has a lot of support but there is still a way to go before it takes its final shape and potentially becomes law.

In my opinion, there’s no question that governments worldwide need to play a bigger, more vocal role in this arena and insist on better protections for all social media users, particularly our kids. In 2019, Australia passed its own Online Safety Act and the UK did the same in 2023 with its Online Safety Law. And while these are all very important steps forward, I honestly believe that the role families play in teaching their kids about online safety is even more important.

Digital Parenting Can Be Overwhelming

I totally understand that teaching kids about online safety can just feel like another task on a never-ending to-do list. I’ve been there! But think of it like this. Haven’t you been talking to your kids about sun safety and road safety along the way? You know, dropping in little reminders and tips as you drop them at school or pick them up from a play date? Well, this is how you need to think about online safety. Focus on breaking it down into little chunks so it doesn’t feel hard.

Now that we have our mindset sorted, let me share my top tips for helping your kids stay safe while they are online.

Start Early and Talk Often

As soon as your kids can pick up a device, your conversations about online safety need to start. Yes, I know it might seem ridiculous, but it is THE best way to help ‘mould and shape’ your offspring’s mind in a cyber-safe way. If your 2-year-old likes to play games on your iPad, it could be as simple as:

‘remember mummy or daddy choose the game’
‘mummy/daddy enters the passcode’
‘let’s keep your name private online.’ To help with this, why not create an online nickname for them?

And when your kids get older, weave in more age-appropriate messages, such as:

‘Online friends aren’t real friends’
‘If you wouldn’t do it in person then don’t do it online’
‘Think before you post’

Spending time online with your child from an early age is another great way of helping them understand the difference between good and bad content. And modelling good digital citizenship while you are online with your kids will help ‘mould and shape’ their understanding of how to interact safely and positively.

Set Clear Rules and Expectations

I’m a big fan of ensuring kids have clarity on boundaries and expectations, particularly when it comes to all things online. Your easiest fix here? A family technology agreement. I love a family technology agreement because it can be tailored to your kids, their ages and maturity levels. Check out my previous blog post on how to develop one for your family here. One final piece of advice here – don’t start introducing tech contracts during a family blow up. Please wait till everyone is calm otherwise I can assure you, you’ll encounter resistance from some family members!

Ensure Your Kids Have The Basics Covered

There are a few key fundamental basics that I think every child needs to know to keep themselves safe online. Here are my top 5:

Never share passwords – no exceptions
One password for every online account
Privacy settings are always to be set to the highest level on all social media platforms
Use Wi-Fi carefully – never share sensitive information or undertake banking
Turn on 2-factor authentication wherever possible (or multi-factor authentication)

I would also include these basics in your family technology contract.

Develop Critical Thinkers

As your kids get older, it becomes harder to monitor their every move online. Yes, you can create bookmarks with ‘approved’ sites and install parental controls however it is inevitable that there will be an opportunity for unsupervised internet usage. But if you have helped your kids develop critical thinking skills then it is far more likely that they will be able to navigate the internet is a safe and responsible way.

Where to start? Always encourage a healthy scepticism and encourage them to not accept that everything they read online is true. When it is age-appropriate, help them to identify reliable sources, spot less reliable websites, and question the underlying purpose of the information that has been shared.

Understand Your Child’s Online World

Taking some time to understand how your child spends their time online is the best way of truly understanding the risks and challenges they face. And when you understand the risks they face, you can help them prepare for them. So, join ALL the social media platforms your kids are on, play their games and download their messaging apps. Not only will you develop a better understanding of how to manage the privacy settings on each of the platforms, but the often very specific language used and the online culture can often form a big part of your child’s life. And the best part – if they know you understand their world, you will develop a little ‘tech cred’ which means that they will be more likely to come to you with any issues or problems that may face online. Awesome!

Invest in Parental Controls

A set of good-quality parental controls can be a wonderful addition to any digital parenting toolkit. Many will allow you to filter the content your child sees, block certain websites, and even track your child’s browsing history and location. But please remember, no parental controls will ever replace an invested parent! Check out McAfee’s website for more information.

Now, I know that might feel like a lot but please don’t stress. Simply chunk it down and give yourself a new task every week such as joining a new social media platform or playing your child’s favourite online game. The most important thing to remember is to keep talking to your kids. Why not start the conversation by asking them for advice or, sharing something you saw online? Remember, your goal here is to get yourself some tech cred! Good luck!!

Alex xx

The post How to Keep Your Kids Safe Online appeared first on McAfee Blog.

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As India concluded the world’s largest election on June 5, 2024, with over 640 million votes counted, observers could assess how the various parties and factions used artificial intelligence technologies—and what lessons that holds for the rest of the world.

The campaigns made extensive use of AI, including deepfake impersonations of candidates, celebrities and dead politicians. By some estimates, millions of Indian voters viewed deepfakes.

But, despite fears of widespread disinformation, for the most part the campaigns, candidates and activists used AI constructively in the election. They used AI for typical political activities, including mudslinging, but primarily to better connect with voters.

Deepfakes without the deception

Political parties in India spent an estimated US$50 million on authorized AI-generated content for targeted communication with their constituencies this election cycle. And it was largely successful.

Indian political strategists have long recognized the influence of personality and emotion on their constituents, and they started using AI to bolster their messaging. Young and upcoming AI companies like The Indian Deepfaker, which started out serving the entertainment industry, quickly responded to this growing demand for AI-generated campaign material.

In January, Muthuvel Karunanidhi, former chief minister of the southern state of Tamil Nadu for two decades, appeared via video at his party’s youth wing conference. He wore his signature yellow scarf, white shirt, dark glasses and had his familiar stance—head slightly bent sideways. But Karunanidhi died in 2018. His party authorized the deepfake.

In February, the All-India Anna Dravidian Progressive Federation party’s official X account posted an audio clip of Jayaram Jayalalithaa, the iconic superstar of Tamil politics colloquially called “Amma” or “Mother.” Jayalalithaa died in 2016.

Meanwhile, voters received calls from their local representatives to discuss local issues—except the leader on the other end of the phone was an AI impersonation. Bhartiya Janta Party (BJP) workers like Shakti Singh Rathore have been frequenting AI startups to send personalized videos to specific voters about the government benefits they received and asking for their vote over WhatsApp.

Multilingual boost

Deepfakes were not the only manifestation of AI in the Indian elections. Long before the election began, Indian Prime Minister Narendra Modi addressed a tightly packed crowd celebrating links between the state of Tamil Nadu in the south of India and the city of Varanasi in the northern state of Uttar Pradesh. Instructing his audience to put on earphones, Modi proudly announced the launch of his “new AI technology” as his Hindi speech was translated to Tamil in real time.

In a country with 22 official languages and almost 780 unofficial recorded languages, the BJP adopted AI tools to make Modi’s personality accessible to voters in regions where Hindi is not easily understood. Since 2022, Modi and his BJP have been using the AI-powered tool Bhashini, embedded in the NaMo mobile app, to translate Modi’s speeches with voiceovers in Telugu, Tamil, Malayalam, Kannada, Odia, Bengali, Marathi and Punjabi.

As part of their demos, some AI companies circulated their own viral versions of Modi’s famous monthly radio show “Mann Ki Baat,” which loosely translates to “From the Heart,” which they voice cloned to regional languages.

Adversarial uses

Indian political parties doubled down on online trolling, using AI to augment their ongoing meme wars. Early in the election season, the Indian National Congress released a short clip to its 6 million followers on Instagram, taking the title track from a new Hindi music album named “Chor” (thief). The video grafted Modi’s digital likeness onto the lead singer and cloned his voice with reworked lyrics critiquing his close ties to Indian business tycoons.

The BJP retaliated with its own video, on its 7-million-follower Instagram account, featuring a supercut of Modi campaigning on the streets, mixed with clips of his supporters but set to unique music. It was an old patriotic Hindi song sung by famous singer Mahendra Kapoor, who passed away in 2008 but was resurrected with AI voice cloning.

Modi himself quote-tweeted an AI-created video of him dancing—a common meme that alters footage of rapper Lil Yachty on stage—commenting “such creativity in peak poll season is truly a delight.”

In some cases, the violent rhetoric in Modi’s campaign that put Muslims at risk and incited violence was conveyed using generative AI tools, but the harm can be traced back to the hateful rhetoric itself and not necessarily the AI tools used to spread it.

The Indian experience

India is an early adopter, and the country’s experiments with AI serve as an illustration of what the rest of the world can expect in future elections. The technology’s ability to produce nonconsensual deepfakes of anyone can make it harder to tell truth from fiction, but its consensual uses are likely to make democracy more accessible.

The Indian election’s embrace of AI that began with entertainment, political meme wars, emotional appeals to people, resurrected politicians and persuasion through personalized phone calls to voters has opened a pathway for the role of AI in participatory democracy.

The surprise outcome of the election, with the BJP’s failure to win its predicted parliamentary majority, and India’s return to a deeply competitive political system especially highlights the possibility for AI to have a positive role in deliberative democracy and representative governance.

Lessons for the world’s democracies

It’s a goal of any political party or candidate in a democracy to have more targeted touch points with their constituents. The Indian elections have shown a unique attempt at using AI for more individualized communication across linguistically and ethnically diverse constituencies, and making their messages more accessible, especially to rural, low-income populations.

AI and the future of participatory democracy could make constituent communication not just personalized but also a dialogue, so voters can share their demands and experiences directly with their representatives—at speed and scale.

India can be an example of taking its recent fluency in AI-assisted party-to-people communications and moving it beyond politics. The government is already using these platforms to provide government services to citizens in their native languages.

If used safely and ethically, this technology could be an opportunity for a new era in representative governance, especially for the needs and experiences of people in rural areas to reach Parliament.

This essay was written with Vandinika Shukla and previously appeared in The Conversation.

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